I have over 500,000 followers across socials & I manage an entire team to support me.

This is what my content calendar looks like – for Linkedin alone:

I have 10 years of social media experience and over 10,000+ publications across platforms.

Here's my method to plan your content accordingly.

Level 1: ChatGPT.

You're stressing over your content planning.

"What should I post?"

"Is it better to focus on one type of content, or mix them up?"

"What's the perfect mix of personal vs. thought leader content?"

Not only I'll give you the playbook here, but I made a GPT for you to help you start today:

​Calendar-GPT​

#1. Go to ​Calendar-GPT​. It's a custom GPT (free) I made for you.

#2. Press "Start." and answer the 2x questions the best you can.

#3. My Calendar-GPT will help you map out your next 4 weeks.

If you can't answer the 2x questions...

1. You might want to try my ​ICP-GPT​.
2. & read the article "​7 Dead-Simple Tips to Optimize Your LinkedIn Profile​"

Once done, here you go. An entire month planned out.

But how did I do it?

I just gave you fish. But I didn't teach you how to fish.

Here's the how.

Level 2: Data.

It's all about the data from your past Linkedin posts.

We must identify winning posts, and double down on them!

The same thinking happens when you want to ​repurpose content​.

From most to least important:

→ What brought you closer to your goals?

For eg. new sign-ups on ​EasyGen​ support my goals.

Some of my past posts had 1) low impressions 2) low engagement 3) but high sign-ups.

Whenever I share people's results using EasyGen, I gain a massive amount of sign-ups.

This is widely different depending on your goals.

• Newsletter subscribers.
• Meeting booked.
• Cohort signups.
• Courses sold.

There is no right or wrong answer. You must know your goals.

If you can't successfully trace it back, here's the 2nd most important metric:

→ What was your highest engagement post?

Go to your profile > post impressions > engagement > past 90 or 365 days.

Now you can have access to all of your past post engagements (from the last year only).

From my experience, the most engaged post will give you the best indicator of a winning post.

After engagement, then comes the 3rd most important metric:

→ What was your highest follower growth post?

Go to your profile > post impressions > audience > past 90 or 365 days.

Whenever there is an uncommonly high growth day of followers, you know you made a winning post.

Double down on it.

After goals, engagement, and follower growth, here comes the least important metric:

→ What was your highest impression post?

Go to your profile > post impressions > past 90 or 365 days.

Why is it the least important? This is completely bugged, usually uncorrelated from the rest.

I tend to stop watching it. I want to know if a post...

1) supports my goals 2) my engagement 3) gets people excited enough to follow me.

The rest don't matter. As I often say, stay focused and ​don't over-strategize​.

→ What to do with the winning posts?

This is how you create an actual content calendar.

Step 1. Post a lot of. Fail a lot. To get data.

It's all about tackling ​one problem​ with 1,000+ solutions.

Carousels (PDF), Infographics, Quotes, Vertical videos, Long format videos...

Get data. Fail fast. Find the winning posts. Move on to step 2.

If you need a 7-day Linkedin action plan, I wrote another article about it ​here​.

Step 2. The 80-20.

80% of your effort is about doubling down on the winning posts.

20% of your effort is about testing new things.

I post about 4x carousels, 2x infographics & 1x video per week.

One of them will be a "moon shot". I don't know if it's going to work: I'm testing my limits.

→ What about personal posts?

You know me, I'm blunt.

Don't be personal. Don't be funny. Don't make it about it.

Help others - your core audience - achieve THEIR goals.

Now before an army of personal gurus come at me, I'll tackle the objections:

• Can you make it while being personal? Yes.
• Is there tons of examples of people doing it? Yes.
• Do I think it's what social media is for? No.

Share your expertise. Help me get to my goals.

And I'll follow you - you, and not someone else - to make sure you're the fitting step to my own achievements.

Be that person to others.

PS: I'll write an entire blog about this topic "To be or not to be personal on Linkedin".

Level 3: Gut.

At the last stage of your journey, gut feeling is everything.

Let me tell you about my journey at the gym: I started 2 years ago.

Every morning, I was committed to gaining weight. I felt way too skinny.

In January 2023, I started it all:

• counting calories, proteins
• drinking protein shakes
• measuring each and every exercise
• counting each and every reps

It took time, dedication. But it helped me start the right way.

Today, I don't do any of these things. I have a gut feeling of how much is enough.

And I gained 10kg. Never felt as good as now.

Bottom line: at some point, the mental charge of planning everything is a burden.

Gut feeling makes navigating & daily posting much more pleasant.

What's pleasant is repeated, because it's so natural you're operating at a muscle memory level.

I can create content on the spot. Because it's just going "yet another time" at the gym.

Been there. Done that.

And you will too.

Start by being as hard as you can on yourself.

Ship. Ship. Ship. So much content you can't have data to back you up.

Then double down on the winners. Again, and again, and again.

After 100+ winner posts, start trusting your gut feeling.

Enjoy the process. Be grateful for your progress.

You made it. You're a successful content creator.

Bonus → How I do it.

You guessed it, most of my planning is gut feeling.

My post ideas planning so far:

• A daily vertical video in the morning (6 am GMT+0).
• 4x carousel a week. Sometimes 3, sometimes 5.
• 2x infographics a week. Sometimes 1, sometimes 2.
• 1x video of a step-by-step process. Sometimes 0, sometimes 2.

The spark mostly comes from:

• My community's comments.
• My community's DMs.
• Content that resonated with me online.

100% of my content answers one mission I have:

How can you be a better content creator in the age of AI.

Very rarely it strikes me on a blank canvas.

As my friend & co-founder, Pete often says:

"Art imitates culture. Culture imitates art."

You must bathe yourself in the world's content to be a better creator.

So go out & touch some grass.

‍